Travel

Most-visited countries

France has been the world's top tourist destination for over 30 years.

Unit international arrivals (millions) Source UNWTO 2023 Entries 25

Headline finding

France leads the world for most-visited countries at 100M international arrivals (millions).

What the numbers show

France's lead at the top of this ranking is 17.4% above the second-place country — comfortable but not insurmountable — a credible challenger could plausibly close that gap over a decade.

The five countries leading the table — France, Spain, United States, Italy, Turkey — together set the global benchmark. The next 20 countries fill the rest of the table, with South Korea anchoring the list at 11.0M.

Figures are drawn from UNWTO 2023. We use this source because it produces a single, internally consistent dataset rather than aggregating from national statistics offices, which makes year-on-year comparison reliable. The next update is expected when the source publishes its next annual release — see the methodology section below for which year of data is currently shown.

Methodology and caveats

What this measures
international arrivals (millions)
Source
UNWTO 2023
Coverage
Top 25 countries shown. Full source dataset covers all 195 sovereign states where data is available.
Refresh cadence
Updated annually as the source publishes new figures, typically autumn or spring.
Known caveat
Country definitions follow the source: where the UN, the World Bank and the CIA Factbook disagree on borders or recognition, we use the figure as published rather than reconciling between bodies. Comparisons across rankings should be made with this in mind.

Frequently asked

Which country tops the ranking for most-visited countries?

France leads with 100M international arrivals (millions). Spain is second at 85.2M, with United States in third place. Full top-10 with sources is above.

What's the source for the most-visited countries ranking?

The figures come from UNWTO 2023. We use this source because it publishes a complete country-by-country dataset using consistent methodology — the alternative of mixing national statistics offices would compromise comparability. Updated annually with the latest available vintage of the data.

How often are the most-visited countries figures updated?

Once a year, in line with the source institution's publishing schedule. Major institutions like the World Bank, IMF and UNESCO publish annual updates in different months — typically autumn or spring — and the figures here reflect the most recently published vintage. The source footer on the ranking table shows which year's data is currently displayed.